Viewers tend to hold longer retention rates to longer messages if they can visualize the overall message, seen here in this credit union animated video. Potential members feel more comfortable purchasing from businesses they know and trust. A credit union animated video is a great way to break the barrier a little, giving your brand the chance to humanize your banking services and ultimately, begin building much needed trust with soon to be members. How does a credit union express its desire to loan 90 million dollars? With a story, told via animation. Light hearted and free spirited, this television commercial and web video was the driving force to promote lending and increase revenue.