Video content is known as the most successful type of web content, credit union explainer videos can attract new members. If you’re the small percent of credit unions that has a website with no video content, then you are missing out on one of the most effective tools in the market. The average internet user spends 88% more time on a website with video than without. Take advantage of the partnership between Google and YouTube, address most search topics and apply them to your next video website content. Explainer videos not only communicate your services and values to potential members but also to potential branch employees.

A one-minute video has the ability of reading 1.8 million words, which has the power to make more of an impact on a future member. Nine out of ten job candidates believe a company’s culture plays a huge role when it comes to making their final decision and we can help bring that culture to life. Explainer videos for your landing page and social media platforms can set this tone by implementing what your organization stands for, ultimately locking in a potential new member and/or recruits. If you’re a marketer not using video as part of your integrated marketing efforts, the time is now. 64% of consumers are more likely to purchase a product or service after viewing a video about it. This not only relates to buying a product but to entice potential new members as well. At the end of the day, your members are investing in your credit union, ultimately believing in your mission and trusting your service.

Brand awareness is just as important as anything else. Employer branding is like brand awareness meaning it’s the process of promoting a company as the employer of choice to a certain target group. Brand awareness is recognized by potential customers, and is directly associated with a certain product or in your case, a certain service. Establishing this brand awareness for your company is the mandatory goal of advertising. That’s where TRU Advertising comes in; we are the leader in digital marketing content as we create unique explainer video about you and your organization.

Video advertising online is more cost effective versus traditional routes and having the ability to choose, over half of these consumers prefer YouTube compared to traditional television. The average YouTube or video advertisement is 5 times longer than traditional television commercials. These ads are strategically placed, monitored, and recycled for online web content at fraction of the cost of traditional advertising.